We are intellectual property attorneys and data scientists on a mission to provide state of the art trademark monitoring solutions to intellectual property professionals.

A trademark is the foundation of a brand. We believe that it should be protected. We leverage the latest technology so that our attorney clients are constantly provided with the information they need to protect their client’s trademarks. We understand that the practice of intellectual property is as competitive as ever. That’s why we focus on bringing value to our attorney clients through quality infringement monitoring. Our services translate to more billable hours and significant value added for our attorney clients.

Trademark monitoring helps find and address cases of unauthorized use or infringement. Once a trademark is acquired, the owner has a duty to maintain their trademark by enforcing the right of ownership. The USPTO registers trademarks, but it doesn’t monitor or enforce the rights assigned to trademark owners. Therefore, protecting a trademark is left to the owner or -- in most cases -- you, the attorney of record. Unless the engagement letter terminates upon registration, you may be liable for this duty. Further, protecting against unauthorized use of trademarks can strengthen the marks in future disputes.

As a trademark attorney, you should object to any new trademarks that may harm your clients’ trademark rights. The ability to identify and oppose a new trademark registration is also identified through trademark monitoring. While the USPTO searches its database of registered and pending marks as part of the registration process, a mark may still be approved that you believe is confusingly similar to your clients. Hence, it’s vital that you continuously monitor your client’s trademarks to proactively stop the registration of marks that would be detrimental to your clients’ business.